The art of effectively selling products and services is a skillset that all successful companies look to develop.  For some people it comes naturally as asking for the order is second nature.  For others, the idea of pushing another to buy something is a very uncomfortable thought.  Relationship selling is different approach to generating revenue, and for many, may be less stressful.

Relationship selling requires the ability to develop what is in the title, a relationship.  Stating the obvious, relationships rarely happen overnight, and the required investment of time is measured in months or even years.  The best relationships are a two-way street.  It isn’t so much about asking for the order as it is mutually helping each other achieve goals and or solve problems.  Great relationships and relationship selling also require both sides to give at times for the common good of all.

If your business is looking to create long term value, consider investing in people and relationships for the long term versus short term.   Competing with others in the typical cut throat business climate to make a quick buck is great for some, but long-term trusted business partners are priceless.